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  • Selling Rufenbrau's Latest and Greatest New Beer

    Posted on 1/31/2010 in Customer Service by Darryl Rosen
    At 2 PM today you and other executives from your company, Marathon Distributing, have an appointment at the friendly local retailer to introduce Rufenbrau's newest beer: Dos Banana's. Yes, the new beer tastes like a banana, a concept you're not quite enamored with, but hey, all the Nielsen reports suggest that the American public is clamoring to include beer as a fruit serving.
  • Are your moods....ruining the mood?

    Posted on 1/31/2010 in Customer Service by Darryl Rosen
    Are you aware of your moods? Become aware of your moods, and don't allow yourself to be fooled by the low ones. Your moods can be extremely deceptive. When you're in a good mood, life looks great. When you're in a bad mood, life looks unbearable. Here's the catch: Moods are always changing. The truth is, life is almost never as bad as it seems when you're in a low mood.
  • Are you Praising Enough?

    Posted on 1/24/2010 in Customer Service by Darryl Rosen
    Last week I conducted a manager’s retreat that lasted almost 2 days. In an effort to keep everyone enthused, I stumbled upon a group exercise that helped in that effort. Consider doing this with your sales team to show the power of praise.
  • What do we got? A Victim!

    Posted on 1/24/2010 in Customer Service by Darryl Rosen
    My boys love NBC’s hit series – Law and Order. The show always starts out the same. New York City’s finest arrive at a crime scene and utter the same phrase every time, "What do we got?" Unfortunately, it’s usually a victim.Are you a victim? Do you ever feel held captive by circumstances? Do you find yourself blaming others? Failing to confront the critical issues that you face? Whenever you get stuck in the victim cycle, you can’t get unstuck until you first acknowledge that you’re acting like a victim and probably paying a price for it. Ask yourself the following questions:
  • IF your manager...

    Posted on 1/18/2010 in Customer Service by Darryl Rosen
    When I was growing up we had a poster of a famous poem by Rudyard Kipling called "IF" hanging in our house. I'm not sure why but I thought of this poem a few weeks ago and penned my own version. My attempt speaks to the manager/salesperson dynamic and isn't nearly as poetic! Anyway, I believe that the way managers act and think directly relates to the way salespeople act and think...
  • Is your road to success paved with objections?

    Posted on 1/10/2010 in Customer Service by Darryl Rosen
    Last week a beverage professional asked me for some of the reasons I typically objected to a salesperson’s presentation back when I was a retailer. Well, the reasons were numerous, but in no way did it mean that all was lost; that the sale was doomed to Death Valley.
  • Piece on Lance Armstrong

    Posted on 1/4/2010 in Customer Service by Darryl Rosen
    Piece on Lance Armstrong: Throughout the Tour de France, a Colombian rider on the Kelme - Costa Blanca Team, Santiago Botero, has been keeping a diary for the newspaper. Each day the newspaper publishes his diary from the previous day. Unfortunately, the only diary entry I have seen appeared in this past Sunday's edition. However, it was worth the read.

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