About Darryl Rosen


Everyone talks customer relationships, but Darryl Rosen has lived them. He served as President of Sam’s Wines & Spirits, a family-owned business established in 1940. Under his leadership and unwavering commitment to superior customer service, Sam’s grew from a small single operation to a multi-unit retailer with nearly $70 million in sales. Sam’s reputation earned Darryl and his team an unrivaled national and international reputation.

Darryl has taken his decades of experience, from running a successful business and now offers speaking, training and consulting services for beverage companies seeking to improve sales and customer interaction.

As Darryl puts it, "The lessons and perspectives I've distilled over decades of experience can help bridge the worlds of suppliers, wholesalers and retailers. My expertise is not what's inside the bottle, but rather what's inside the mind of the retailers who display it and the customers who drink it. We both understand that the beverage business is, first and foremost, a business."


Before joining Sam’s, Darryl received a Bachelor’s Degree in Accounting from Indiana University in 1988. Darryl became a certified CPA, practicing at the firm of Friedman, Eisenstein, Raemer and Schwartz.  He earned his MBA in Marketing and Organizational Behavior from Northwestern University, Kellogg Graduate School of Management in 1997, while working full time.

Along with his passion for unparalleled customer service, Darryl spends time with his wife (Jill) and three children (Josh, Danny and Ben), and is always hoping that this year will be the year for the Cubs!

What distributor professionals are saying...

"Darryl, I wanted to take a minute to thank you again for last Friday.  
It has been a challenge for us to provide the appropriate external training to our sales team due to the varying readiness levels of the team.  We may be a bit controlling but I have been apprehensive in allowing the unknown in front of them when it comes to teachers.  I want to say you did a great job preparing the appropriate curriculum and keeping them engaged during the course of the day.   I only wish I had allocated a little more time"

Scott Adams - VP Sales - Burke Distributing - Randolph, MA

"I don't know what I was expecting to observe but I can tell you that you exceeded my expectations...you were informative, educational, and entertaining. I think the sales reps were pleasantly surprised as they typically hate this kind of stuff."

Neil Barnett - Fedway Associates - Newark, NJ

Click below for perhaps my oddest testimonial yet (from my son Danny who accompanied me on a trip to Ohio last summer)


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Testimonials

  • Darryl's talk was lively, informative and humorous. The audience loved the stories and lessons from his days as a retailer.

    Steven Hirsch
  • I am writing to let you know the impact you had on our sales organization.

    Scott Lammert

View All Testimonials

Contact Darryl

darryl@darrylrosen.com
(312) 617-8936

Sales meetings - Training engagements
Manager workshops - Retailer seminars
Customer service training - Retailer focus
Manager/salesperson surveys and analysis

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