Everyone talks customer service, but Darryl Rosen has lived it. He served as President of Sam’s Wines & Spirits, a family-owned business established in 1940. Under his leadership and unwavering commitment to superior customer service, Sam’s grew from a small single operation to a multi-unit retailer with nearly $70 million in sales. Sam’s reputation earned Darryl and his team an unrivaled national and international reputation.

Darryl has taken his decades of experience, from running a successful business and his history of competing in marathons and triathlons and now delivers presentations and seminars for companies seeking to “cross the finish line” with their  customers, their associates and grow their businesses.

Mr. Rosen’s methods, honed over twenty-five years, teach companies and their associates how to put passion back into delivering exceptional and consistent customer service, to hire and retain the best people and how to survive and prosper in constantly changing times.


Before joining Sam’s, Darryl received a Bachelor’s Degree in Accounting from Indiana University in 1988. Darryl became a certified CPA, practicing at the firm of Friedman, Eisenstein, Raemer and Schwartz.  a mid-tier accounting firm in Chicago. He earned his MBA in Marketing and Organizational Behavior from Northwestern University, Kellogg Graduate School of Management in 1997, while working full time.

Along with his passion for unparalleled customer service, Darryl spends time with his wife (Jill) and three children (Josh, Danny and Ben), and is always hoping that this year will be the year for the Cubs!