Winning the Customer Loyalty Marathon Program

If you've ever wanted your sales team to know how a customer thinks, then this is your program. This program is designed for everybody (including managers and merchandisers) and is 3 hours. Each participant will receive a book and many simple ideas to consider for better sales calls.

• What‘s the goal?
• Benefits of being the trusted choice
• Avoiding "Vending Machine" mentality
• The "not so secret" ingredients to success
• Asking the critical questions – What do my customers think of me?
• Traits that separate the partners from the pretenders
• Managing time efficiently to instill confidence in customers
• Greeting customers sincerely to show their importance
• Making good first impressions
• Communicating comfortably
• Building rapport
• Identifying buying signals
• Knowing the conversation topics to embrace and avoid
• Listening with the intent to understand
• Understanding empathy
• Appreciating and valuing customers
• Demonstrating trust, ethics and integrity
• Managing customer relationships
• Understanding what customers are thinking
• Handling customer complaints
• Saying "No"
• Starting conversations to create selling opportunities
• Respecting your customer’s associates
• Remembering names
• Sharing benefits rather than selling features
• Selling at fair gross margins
• Handling objections
• Avoiding the mistakes traditionally made by sales people
• Helping your customers be more successful
• Having a glass half full attitude
• Asking the right questions while driving around today