Programs with Darryl Rosen
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Think like a retailer - Crossing the finish line with your customers.
In marathons, runners that cross the finish line earn a shiny medal. When beverage distributors and suppliers cross the finish line, their reward is customers that are motivated to do business with you, not because they have to but because they want to.. Making it that far in the race requires that service companies stay "on track" with their customers. Using humorous examples from his love/hate relationship with marathons and his 25 years in business, Darryl will give concrete ways to survive the middle miles, win the customer loyalty marathon and cross the finish line with your customers.
